
A band that hit it [semi] big with an Apple commercial, is usually one in grave danger of falling prey to the one-hit-wonder hawks. I used to download all of iTunes' free tracks, but I've been realizing lately that being endorsed by Apple has somehow become a mark of shame. Like the Madden curse that ruined so many football careers, a song featured in a commercial for Apple is now a discrediting blemish.
Example: I was at my friend's place an evening several weeks ago, when I wanted to play CSS. Since this friend had a limited selection of the group I thought it would be okay to play "Music is My Hot, Hot Sex." It was not. I was instantly ridiculed as something derogatorily Apple.
This is the normal way of mainstream endorsement though; how much more did you love "Time to Pretend" and Feist's "1234" before they turned up in Urban Outfitters and your city's easy listening radio station? I still love both, but it's hard to ignore the dulling of my snobbish sword--you know, the one I use to slay tasteless and cookie-cutter music fans*.
To the point though, Chairlift is the band I'm talking about. And with songs like "Evident Utensil" and "Planet Health" I'm letting them out of the one-hit-wonder dog house. Add to that the irresistible Caroline Polachek and I start to think that maybe these guys could be legit. If you're not sure that they deserve such [mild] praise, check out the track below. If you're not sure that Caroline Polachek is irresistible, check out this track she's featured on with the Chicago DJ duo known as Flosstradamus.
Chairlift - Planet Health
Flosstradamus - Big Bills:
hear it,
see it.
*I am often slayed as well. For example, the video I have linked to in this post is nearly four months
old.